Through the results produced from my survey the
following can be concluded and assumed as evidence towards our films intention
to be justified and other factor’s such as target audience as well.
Through our survey we understood that in comparison to
Kidulthood, the movie we have compared our movie most like to, we believe that
the main target audience for this film would be ranging from 15-18 years old.
The reason being is that firstly the film is a 15 due to the mild language etc.
That will be included. It could easily go up to 24 from 18, however there are
certain conventions to our film in which we believe it would suit better for a
slightly more marginal audience. This is as our characters are characters which
are still in education, most likely the
audience will still be in education as well, whether it is college or any other
type. This relationship bonds the audience. The reason we picked this group was
because in our survey we identify that over 80% of them had seen adulthood which
proves that it is quite popular. To further extend on this 100% of the survey
who said they had watched adulthood stated that they would like to see another
movie just like it, hence proving that there is a gap in the market for our
film.
In addition, there is no ruling out older generations of
both male and female who may want to watch our film not only to reminisce as a
sort of “catch up with your mates”, type of film but also to update with modern
society, in which our film portrays clearly. This is supported with the fact
that 40% of the audience showed interest when being questioned about Kidulthood
that they would like to see another movie like it. This is a good sign considering it’s not the audience we are
aiming our film for so it provides re-assurance.
